Mr. Beam Pak-Yuen Leung, Senior Lecturer of the Hong Kong Design Institute. Mr. Leung graduate from the Hong Kong Polytechnic University, then received the Master of Design from the Royal College of Art, UK. With his experience in product design and design education, Mr. Leung has participated in various design exhibitions. Mr. Leung has also worked as associate professor in the Technological Higher Education Institute with academic paper presented in the world conference of International Association of Societies of Design Research and the Design Education Asia Conference. Mr. Leung also being active in design profession. He was the executive committee member of the Hong Kong Designers Association and currently executive committee member of the Industrial Designer Society of Hong Kong. Mr. Leung is specialized in product semantic and sustainable product design.