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KRISTIE IP

Kristie is a Senior User Experience Designerbased in PwC Consulting, Hong Kong and part of the Experience Centre. She collaborateswithclients to draw out their vision through the medium of visual storytelling. Having worked as an art director, Kristie’s experience in leading creative projects gives her a strong suite in delivering the client’s objectives in a creatively designed, customer-centric manner.      


In addition to having worked on a variety of e-commerce projects, Kristie also has experience with mobile app design and portal integration having previously worked for a production agency. She also has a strong understanding of the Hong Kong market having worked for local agencies in the past.


Kristie holds a degree in Visual Communication and a Master’s in Design Strategies from Hong Kong Polytechnic University. She was a lecturer at HKIVE she is a guest lecturer at CCLU for Marketing, Advertising & Design related modules.  


She also published a documentary,《祭之以禮》in 2011 after several years of research. The study has detailed all the Chinese conventional funeral rituals and the faith people placed upon performing such traditions. In addition, her investigation included the transformation of all these historical customs into modern ceremonies diversified in various manners, which are influenced by the introduction of Western culture and new religious beliefs into China. This insightful and educational research provides an interesting perspective which ensures the readers to understand changes of funeral ceremonies from the past up until today.