Vice Chairman

Cofounder of ASA Innovation & Technology Ltd and Form & Shape Tech Design Ltd. Mui comes from a strong multicultural background. She has 18 years’ experience in providing one-stop solution from product design & development, technology transformation, production, branding and retail design to global sales and distribution. Mui studied industrial and strategic design in Hong Kong, UK, Finland and Italy respectively. She was selected as the Best Hong Kong Young Design Talent in 2007 and earned a scholarship for her post-graduate studies in Milan, where she obtained her Master in Design honors with Distinction from Domus Academy. Upon her graduation, she began to exhibit and distribute her product around the world. Mui has received numerous international design and business awards including iF design Gold Award, Red Dot Design Award, Global Design Award, Perspective Award, Top 40 under 40 Asia Young Design Talent, Alibaba Jumpstarter Global Grand Award and Most Favourite Startup out of 600 Global Companies, Peninsula Kaleidoscope Lab Award Global Winner, HSBC Innovation Award, China Mobile OneNet Business Award etc. Her products were reported by international journals including New York Times, Yanko Design and Designboom and were selected by MOMA (The Museum of Modern Art) in New York, San Francesco and Tokyo. Since 2012, Mui is the Executive Committee of the Hong Kong Designers Association, Chairlady of Global Design Award, Sponsorship for International Design Award (SIDA). She is also the lead initiator of Design and Technology (DXT). Her vision is to enhance the competitiveness and business value of the design industry through the use of advanced technology.