Cofounder and CEO of ASA Innovation & Technology Ltd and Form & Shape Tech Design Ltd. Mui comes from a strong multicultural background. She has over 13 years’ experience in providing one-stop solution from product design & development, production, branding, retail design to global distribution. Mui studied industrial and strategic design in Hong Kong, UK, Finland and Italy respectively. She was selected as the Best Hong Kong Young Design Talent in 2007 and earned the scholarship for her post-graduate study in Milan. Mui obtained her Master in Design honors with Distinction from Domus Academy in 2008. Upon her graduation, she began to exhibit and distribute her product around the world. Mui has received numerous international design and business awards including Red Dot Design Award, Global Design Award, Top 40 under 40 Asia Young Design Talent, HSBC Innovation Award, China Mobile OneNet Business Award, Spot Design Award, Perspective Award, iF Design Award China etc. Her products were reported by international journals including New York Times, Yanko Design and Designboom and were selected by MOMA (The Museum of Modern Art) in New York, San Francesco and Tokyo. Since 2012, Mui is the Executive Committee of the Hong Kong Designers Association, Chairlady of Global Design Award, Head of Product Council of 2016-2018. In the past years, she has organized different events including HKDA Ignite 2016, HKDA Designers Gathering 2012-2017, Design in Business China Symposium 2012.