Mui Kinoshita is a product designer and entrepreneur trained with a multicultural background. She was born in Hong Kong, and studied industrial and strategic design in Hong Kong, UK, Finland and Italy respectively. In recognition of her remarkable achievements, she was awarded numerous global design and business awards, including the industry supremacy iF Gold Design Award, Red Dot Design Award, Global Design Gold Award, Smart Design Gold Award, YDTA Best Young Designer of the year, 40 under 40 Asian Design Talent and more. Mui is also the founder and CEO of ASA
Innovation & Technology Ltd, a startup that makes use of design with technology which is based in Hong Kong Science Park. ASA has attracted New World Development as its early investor, and has completed Pre A series round funding at HKD 100M Valuation. ASA has won Peninsula Hotel Kaleidoscope Lab Global Winner, HSBC Innovation Awards, China Mobile Entrepreneurship Award, the Alibaba Jumpstarter Global Best Startup and Most Favourite Startup, beating 600+ startups around the world etc.
Mui has served the Hong Kong Designer Association (HKDA) since 2012 and she is currently the Chairman of HKDA. Mui has offered extensive assistance in formulating strategies and networking people between designers, government and commercial bodies. She has also taken up roles as the Chairlady of the Global Design Awards, and lead various projects including Sponsorship of International Design Award (SIDA), DXT (Design X Technology) and the Design Symposium.