Managing Director of LLAB Design Ltd
Tryde Leung was graduated with Bachelor of Design in Communication Design from Swinburne University of Technology (AUS). He began his career as a graphic designer, then he developed as an Art Director in several 4As advertising agencies e.g. FCB, TBWA, Bates etc, and has overseen accounts of internationally and locally renowned brands. In 2010, he established LLAB Design Ltd with another senior creative, Mike Wong, aiming to provide meticulous advertising and design services tailor made to fulfill their clients' needs. Company’s clients including HKEX, New World Development, BNP Paribas, Marriott Group and Hong Kong Design Centre etc. Under his leadership, LLAB Design Ltd has won numerous local and international design awards, including Design for Asia Awards, Global Design Awards, Golden Pin Awards, German Design Awards, IDA design Awards, International Creativity Awards and A’Design Awards etc.
Apart from being aesthetically beautiful, Tryde Leung's creations and designs are pursuing a sense of empathy and logic. He believes problems leads to inspirations, and recognizes that the clearer where the problem is, the bigger room for creativity and expression. His design concepts stem from "solution in an unexpected way", as a result, clients are often surprised with pleasant.